Collection: DPM69

New fashion for stronger bodies of high quality class! De Puta Madre 69 is here with its provocative and punk style streetwear that is your statement to rebel against society's norms. The streetwear brand DE PUTA MADRE 69 has been known since 2003 with its De puta madre 69, DPM GOLD, De puta madre Black and De puta madre sportswear brands for producing extraordinary and provocative streetwear streetwear like never before.

The DPM69 brand was founded in 2003. It was founded by two brothers from the underground of southern Italy while serving a prison sentence. In prison, they decided on the right path in life and founded this brand in order to show the irony and consequences of a criminal life with its provocative and direct designs, and above all to encourage young people to the right way of life and encourage them to withdraw from street crime and drugs.

True to the old and provocative designs, the new De Puta Madre 69 collection is a hybrid of the past and the future with all frotography and content printed in bold. There has never been, nor will there ever be, a compromise on the quality of the stuff of our clothing. With the motto 'Be Reliable', De Puta Madre always ensures quality as a priority over every other aspect.

De Puta Madre is a brand that sees itself as an 'underground' and challenging brand from existing social values ​​and norms. De Puta Madre is what it was and should always be, a label for marginalized society, for tattoo lovers, freaks, punks, superstars and those who want to be true to themselves.

Contrary to popular belief, the slogan itself is not meant to be offensive. It is slang that represents inner feelings and indirectly translates to "I'm cool" or "I feel great". The direct message: “Don't commit crimes, don't use drugs to feel different, don't copy our slogans, but wear our shirts and you'll be on top forever without using drugs that will eventually destroy you.